If you are a site owner, you want your website to be useful for your readers. Generally speaking, when it is, your site will become increasingly popular with your target audience and the search engines. 

The best way to make sure that happens is to write good quality content. You must also do so without inadvertently, plagiarising other people’s content. Below, we take a look at how you can come up with articles that are unique enough to be avidly read and ranked well by Google.

Check your existing content using a plagiarism checker

If you have not done so before, use this handy tool to check that nothing on your site is duplicated elsewhere. It will find passages that are very similar to what you have published, as well as content that has been copied word for word.

Check that your new content is not too similar to other people’s work 

Get into the habit of putting new pieces of content through the tool. This will enable you to spot whether you have inadvertently created an article that is too similar to something that is already out there. If you have, just edit it to make it stand out, in a positive way, from what has already been published.

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Check your images too

A lot of people do not realise that plagiarism extends to visual works. You can just as easily plagiarise videos, photos, memes, and GIFS as you can written materials. Taking a screenshot of a paused video and turning it into a photo for your site would fall into this category. So, if you have not done so for a while, go through all of the visual elements on your website and make sure that you have full permission to use them. 

Moving forwards, take the time to check the license of each photo, video, GIF and other visual mediums before you load them into your articles. If you are not sure how to do this, click here. The article you will be taken to provides a good overview of how to legally use images that you find elsewhere. 

If in doubt, don’t use them. Create your own instead. Free image manipulation packages like Canva and GIMP make this relatively easy to do.

Write content that truly helps your readers

Bear in mind that you need to answer the questions your readers have and provide solutions that will solve their problems. If you genuinely do that you will greatly reduce the chances that your blog will look like it has been produced using content that has been taken from elsewhere. The solutions you provide will evolve with the times and presented in a range of different formats. 

Update your content regularly

Regularly updating your articles will further differentiate your site. As other website owners neglect their pages the information on them will gradually become out of date. Whereas, yours will continue to evolve, improve and, over time, as things change start to make suggestions that are rarely found elsewhere.